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Celebrate National Rosa Tequila Day With A Rosa Margarita

Looking for a way to celebrate National Rosa Tequila Day this September 14th? Discover the delicious Rosa Margarita and celebrate Calirosa’s role in the history of the Rosa Tequila category.

What is National Rosa Tequila Day?

National Rosa Tequila Day, celebrated on September 14, is all about appreciating the history and superiority of the Rosa Tequila category. A day initiated by yours truly, the official holiday celebrates the fascinating twist on traditional tequila inspired by the fusion of Mexican craft and California style. 

What makes our Rosa Blanco tequila special is that it is aged in red wine barrels, giving it a beautiful pink hue. Our flagship Rosa Blanco lifts the spirits with notes of strawberry, raspberry, honey, and fresh agave. 

History of National Rosa Tequila Day

You may think that rosa tequila is merely artificially colored or made with a simple infusion, but it’s far more interesting and clever than that. Rosa tequila was accidentally created by Don Dionisio “Nicho” Real, who in 1942 decided to give tequila production a try after watching his partners work the agave fields in Amatitán, Jalisco. By the 1950s, Nicho had managed to scale his tequila production so much that he was purchasing bourbon barrels to age his tequila in. One day, when he received red wine barrels by mistake, he went ahead and used them anyway. That’s when he discovered the pleasant impact the red wine barrels had on his tequila’s color, aroma, texture, and taste. He decided to become a pioneer in this entirely new aging process. 

In 1990, Nicho’s sons, Don Roberto and Don Fernando Real, took over the operations of the family distillery and formed Tequila Selecto. For almost 80 years, the Real Family of Tequila Selecto has worked to produce tequila and reaffirm the identity of the state of Jalisco, Mexico. 

Today, the legacy of Nicho’s creation lives in the form of Calirosa, made by Don Roberto and Don Fernando in collaboration with our founders Adam Levine and Behati Prinsloo. 

The Official Calirosa Rosa Margarita Recipe


  • 1.5 oz Calirosa Rosa Blanco Tequila
  • 0.5 oz Cranberry Juice
  • 0.25 oz Fresh Lime Juice
  • 1.5 oz Fresh Grapefruit Juice
  • 0.5 oz Triple Sec
  • 0.25 oz Agave Syrup


  1. Combine all ingredients in a cocktail shaker. 
  2. Add ice and shake until chilled. 
  3. Pour into a pink salt-rimmed glass over ice. 
  4. Garnish with a lime wheel.

Ready to enjoy your very own Rosa Margarita? Shop now at Happy National Rosa Tequila Day!


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